Highlighted Clients Cont.

This Emeryville company specializes in high-end sound engineering. In 2001, DeNoise.com hired me to develop a yearlong, large-scale marketing strategy for their newest product, digitization and archiving of sound recordings. Their target market was record companies, university libraries and oral history organizations. The marketing plan included brochure development, website expansion, search engine optimization, market identification, telemarketing scripts and conference materials.

The largest and most respected online source for the world of dance, Voice of Dance provides resources and information for both the dance enthusiast and the professional dancer. In an effort to enhance their worldwide exposure, I assisted the company in developing their Global Dance Directory. The project encompassed designing a universally accepted class display format, user interface screens and documentation materials.