Still Thinking the Web is for Kids?- 5/07/2007

Since the inception of the web it has been known to be the domain of young, geeky, socially awkward males. Even with social networks forming by the dozen for everything from diapers to dictaphone fanatics, we still visualize the web user as a young guy hacking at the keyboard. But, the numbers prove that wrong, with one in five computer gamers now being 50 or older and 68 percent of bloggers being female. With numbers like that it is time to stop thinking the web is somewhere for your son to sell his bike and start seeing it as a place to tap into new marketing opportunity.

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