White Hat/Black Hat- 1/07/2007

Finally a web term with some style! White Hat/Black Hat refers to the two ways of attracting favorable listings in search engines. Black Hat techniques include hidden text and misleading Meta tags whereas White Hat stays within the confines of traditional efforts with carefully selected copy, hand submitted inclusion requests, well-researched keywords and pay placement. Though Black Hatting might be tempting, remember that programmers at Google and elsewhere are pretty darn smart and have no problem pulling a Black Hatted site, as they did to BMW’s a couple of years ago.

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